Manulife/John Hancock Advocates for Boost in Media Spend
Manulife/John Hancock, a prominent player in the global financial advice and insurance sectors, is making a strong case for increased investment in media spending. The argument stems from their need to bolster brand recognition and reach wider audiences.
Life Insurance and Its Numerous Benefits
Amidst this push for more media spend, the focus on life insurance and its multifaceted benefits has been highlighted. Life insurance is a critical component in financial planning, encompassing various policies designed to offer security and peace of mind. Manulife/John Hancock’s initiative aims to stress the importance of life insurance through expanded marketing efforts.
Lifetimeinsurance.org covers a range of life insurance options that cater to different life stages and needs. These include:
- Business/Career Insurance
- Retirement Insurance
- Marriage/Divorce Insurance
- General Life Insurance Benefits
Business/Career Insurance
Business/Career Insurance helps individuals secure their professional lives against unforeseen events. It provides financial support during business disruptions, helping policyholders maintain their business operations and safeguard their career progression.
Retirement Insurance
Retirement Insurance aids in ensuring a stable financial future post-retirement. Policies under this category are designed to provide consistent income streams, helping individuals enjoy a worry-free retirement.
Marriage/Divorce Insurance
Marriage/Divorce Insurance is tailored to protect financial interests in the significant life events of marriage or divorce. These policies can help manage the complexities of merging finances or handling financial settlements, lessening the stress during these transitions.
The Need for Increased Media Spend
Anthony Choe, CMO of Manulife/John Hancock, emphasized, “Increasing our media spend is essential not just for brand visibility but also to educate the public on the comprehensive benefits of life insurance.” Focusing on media spend will help broaden the understanding of how life insurance can play a pivotal role in securing one’s financial future.
Data-Driven Approach
Manulife/John Hancock has brought measurement in-house to better assess the efficacy of their media campaigns. This data-driven approach enables them to optimize their marketing strategies and ensure that their message reaches the right audiences.
Conclusion
The push for increased media spend by Manulife/John Hancock underscores the critical role life insurance plays in financial planning. By highlighting the various facets of life insurance, such as business, retirement, and marriage insurance, the company aims to provide comprehensive protection tailored to diverse needs.
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